What Is Competitive Pricing?

Found A Low-Priced Home in Your Favorite Neighborhood?

If you've found a price on a Home that's just Too Good to Be True, sorry to say, it most likely is. It's a strategy called Competitive Pricing. I too have been guilty of doing the same. Our job as an Agent, who represents the seller, is to get as many eyes on that property and to get the highest offer possible. 

But now you're a Buyer, what do you do when you see a price too good to be true? First of all, when you start your buying process ask your agent to give you an “Activity Report” for the sales in the area you're looking in. This report will give you what is Active, Pending and SOLD price range. So, you should know the prices in the area you're looking in. 

Now, next time you see a listing with Competitive Pricing, you should be able to recognize it right away! Next, ask your agent for a Comparative Market Analysis (CMA). You then huddle with your Agent to make a winning offer to beat everyone else. Remember, time is of the essence!